Not all results have to be confined to numerical significance, often success can be defined by a qualitative binary system. An Achievement Key Results allows your team to mark a Key Result as “Incomplete” or “Achieved”.
Goals often get complex, and strategies call for updates and changes along the way. Achievement Key Results allow teams to work towards these outcomes that are too difficult to quantify, too large to be a task, and too critical to not be tracked all the way to completion.
A few Achievement examples:
Google Analytics: Create new conversion goals
Shopify: Place new product line in catalog
Facebook Ads: Launch new ad campaign
The Office: Finish video on how to close sales by Michael Scott