Teams often have straight-forward numbers they would like to hit. Target Key Results sets a hard amount for a goal to climb towards. Success is easily defined by whether the number is met or surpassed. 

Target Key Results are best implemented for metrics that require a slower uphill climb.

A few Target examples:  

Google Analytics: 22,000 Unique Users

Shopify: $1,500,000 Net Sales

Facebook Ads: 50,000 Click Throughs

The Office: 9,000 reams of paper sold by Dwight Schrute

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